Do you target the FSBO market for leads? Have you noticed that fewer and fewer sellers are going the for sale by owner route now?
Seller's have caught on to the fact that it's not that easy to stick a sign in your front yard and put your house on the market and get it sold in a week. Selling their home is hard work. This comes as no surprise to us veteran realtors, but for the last few years all they had to do is put a for sale sign on the lawn and they'd have 5 offers in a week. How hard is that? And, why did they need to pay 6% commission for it?
Seller's are now willing to pay more commission so there's less downward pressure on our commission dollar.
There are still a few FSBO's out there, find out what their story is and if they will co op a commission. But chances are you'll have an easier time listing their home and charging them full commission to sell it than a few years ago. FSBO's are still a great source of business leads!!
Put together a great FSBO marketing package. Include a market analysis of the home, community demographics, maybe a digital picture for the seller and some realtors even provide them with a for sale sign for their lawn. Include your lead paint and residential property disclaimer - disclosures for the seller. Chances are they will list at some point, probably sooner than later. Give that FSBO a call and ask if you can drop off a copy of your FSBO information package and start listing those homes.
Sounds like a good plan to me. Once you start the process gets easier each time.
J.